WELCOME
As the owner of a fashion ecommerce brand, you’ve been through a lot. Just in the last few years alone we’ve seen:
the rise of indie social media brands take over the fashion world
covid-19 collateral damage like supply chain issues
and an influx of new inspiration and ideas, hitting the fashion industry faster than it normally does…and it wasn’t slow to begin with.
If you feel like you’re struggling to keep up, I hear you! It feels like all these other brands know something you don’t. How are they becoming more and more successful even though the market is getting more and more competitive?
Well let me alleviate some of the fear for you: it’s not about what you’re selling. Actually, it’s about how you’re selling it. If you want to make more money, share your clothes with the world, and relieve yourself of the anxiety that comes from managing and promoting your brand, this is what you need:
A consistent and thoughtful marketing strategy
Search Engine Optimized copy
and a high-quality, thoroughly-researched website aimed at your target audience
Sounds simple, right? On paper, sure, but you don’t have time to run this business AND promote it!
So give me a call. I’m Risa, a freelance fashion copywriter and inbound marketing strategist. Why work with me, you ask? Because I know that when it comes to fashion marketing, you need an edge if you’re going to make it in this industry. Fashion brands need to do more than sell cute clothes; they need to promote a lifestyle. When your customers put your clothes on, who do they become? Let’s tell them why they should wear your clothes instead of someone else’s.
When you work with me, I build a marketing campaign that not only tells new customers why they should choose you, but reminds past customers why they should keep choosing you. In case you didn’t know, it’s 5x less expensive for you to keep current customers than it is to land a new lead. So let’s nurture the customers you already have, too. It saves you a lot of time and other precious resources when you can focus less on chasing leads, and more on what you’re really passionate about. So let me handle all of that for you.
About Moi
Hello there! I’m Marisa, or Risa for short. I’m a freelance fashion and beauty copywriter.
I’ve been a fashion enthusiast since I’ve been able to dress myself. I remember designing clothes with nothing more than a child’s imagination and a couple of colored pencils. I always hoped to end up in fashion, but my skillset didn’t allow for the design world.
But the writing world? Absolutely. While I may not be able to sew and hand-bead a Blake-Lively-style Met Gala ensemble, (nor would I be able to walk in such a design) I can, and would love, to sit down and write an entire article about one. And I’d cover it all, from her inspiration to whether or not the beads she used were ethically-sourced.
I’m not your average fashion copywriter. I’m here for the people who enjoy something a little more avant-garde. For the people who don’t dress to impress, but who dress to express, and for the brands who support them.
Sometimes brands already have a voice. What they really need is a persona. Are you ready to create yours? If so, let’s schedule a call.
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Email Marketing
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Blog Writing
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Website Copy
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Social Media Posts
How It Works
Let’s talk content marketing strategies.
Schedule a 15-minute meeting with me to discuss a marketing plan. We’ll go over:
Your Vision: what do you want your brand to look like? What does it look like now?
Your Goals: more customers? Looking to change your target audience?
Are you trying to send a specific message?
Your Website and Content: What I can do to put your name on the map
Your SEO: Keep in mind that 81% of consumers research something online before they buy it.
Is your lack of SEO driving customers away?
The Actual Content: What will I write for you? What will your marketing plan look like?
Services & Rates
When you’re hiring a copywriter, you need more than just a person who knows how to write. While I bring proper grammar and sentence structure to the table, as a freelance fashion copywriter, I also bring:
extensive knowledge of the fashion world
marketing expertise
and search engine optimized copy
But what does this mean, exactly? When you work with me, this is what it looks like:
Search Engine Optimization
Pitching ideas for blog posts and other copy based on your target audience and consumer-base
Formatting that is easy on the eyes and uses SEO strategies
Images that are royalty-free or provided by you, promoted in a way that targets your audience and attracts more website traffic
Content with snappy titles, research-based ideas, and a tone that is suitable for your brand
I’m not just any fashion copywriter. I eat, sleep, and breathe fashion content. I have experience working under deadlines. I’m a researcher at heart and customer service extraordinaire, which means you’re not only receiving high-quality copy, but you’re also working with someone who knows her stuff. Anxiety eliminated, right?